The #PetLoversTribe on Periscope

periscopeappOver the last few months I have become extremely active on the Periscope live streaming app. And I’ve been focusing my efforts on growing the pet community on Periscope. A few months ago I launched the #PetLoversTribe as a way for people in the pet community to connect with one another. I wanted a place where people could meet like-minded people, learn from each other, support one another on Periscope, and find others in the industry to collaborate with.

I’ve been so happy with how the #PetLoversTribe has grown! It has attracted some wonderful people, from all over the world. Some are business owners, many are not, but we have a very active group of people who are happy to support one another and have a great time doing it.… [Click to Continue Reading]


5 reasons to use Periscope in your pet business

pet sitter on periscopePeople love Periscope!

Periscope may be new, but it’s already created a big following. People are loving it! They’re using it for fun and for business. At any time of the day or night you’ll find people talking about what’s going on in their lives, making us laugh, entertaining us with their musical talents, or taking us on tours of their home town or vacation destinations.

Others are using it to market their business. People like Dawn from Halo Dog Training and Dog Guy Josh scope daily with dog training tips and are getting new clients as a result! And many big brands are jumping in like Target, T-Mobile, Nestle, Doritos, and others.… [Click to Continue Reading]


What is Periscope, and how can it be used?

what is periscope?If you haven’t heard, livestreaming is taking off like never before. Apps like Google Hangouts and Skype have been around for quite a while, but there are a number of new apps that are getting a lot of people very excited. In the past several months new apps have been released including Meerkat, Periscope, MyEye, Blab, Facebook’s Mentions, and others. And there are more on the way!

In this blog post, I’d like to introduce you to Periscope, my new obsession! If you’re not familiar with it I’ll give you a quick rundown and hopefully you’ll be intrigued enough to check it out.… [Click to Continue Reading]


Is your website ready for Google changes to mobile search?

google makes changes to mobile searchLate last month Google announced some major changes coming to mobile search that will affect a large number of websites. Starting April 21, the Google algorithm will include mobile-friendliness as a ranking signal. This means that, for searches done on mobile devices, websites that are optimized for those devices will be given a bit of a boost over websites that are not. (Websites that have been optimized for mobile devices are often referred to as mobile-friendly, responsive, or adaptive.)

Google is adapting to the way we access the Internet. And since mobile devices are gaining in popularity, Google feels it is important to provide users with a mobile experience that is more user-friendly.… [Click to Continue Reading]


8 great sources for free photos and images

royalty free photos
You might be asking “What does a horse in roller skates have to do with free images?” Nothing, really. But I bet it caught your attention!

If you’re like most people, the blog posts, Facebook updates, or tweets you notice most are the ones that include eye-catching images. There’s plenty of proof showing that content that includes appealing photos or other images will result in more engagement than content without the images.

Unless you have a serious interest in photography, or are a graphic artist you may not have that many images of your own to include with your blog or other online content.… [Click to Continue Reading]


How and who to ask for a recommendation or review

how to ask for online reviews or recommendations

There’s no doubt about it. Professional recommendations are a great tool to help further your personal career. And business reviews are known ways to drive traffic to your website, improve your SEO, and grow your business. We can ask people to do us a favor by writing them, but it’s important to go about it in the right way so we get genuine and effective reviews.

I can’t count the number of times I’ve been asked to give people recommendations on LinkedIn or review someone’s business on Yelp, Google+, Angieslist, or other website. But the reality is that a good 90% of the time I’m asked to put in a good word for somebody, or their company, I don’t do it.… [Click to Continue Reading]


Why should we follow you?

Tell people why they should follow you on social media

I have a LinkedIn group for people in the pet industry, and once a week I post quick social media tip. A few days ago I posted one and got an interesting comment.

Here’s the tip I posted:

Make it about your followers. When you ask people to follow you on a particular platform, tell them what’s in it for them. Let them know if they’ll get free dog training tips, coupon for grooming services, free dog treat samples, special offers, etc. You want to give them a reason to want to follow you.

The response I found interesting was from someone who said she didn’t want to “bribe” her followers.… [Click to Continue Reading]