How to get people to come to your Facebook fan page

If you build it, he will come” – that may apply to baseball fields, but with a Facebook page, you’ll need to do some things to get people to come visit. Here are a few ideas to get you started.

Send people an email
If you have a mailing list, send out an email letting them know you’re now on Facebook. Ask them to like your page, but also tell them why they should like it. Do you give free doggie biscuits to all new (4-legged) clients? Are you donating money to a local animal charity for every like? Let people know what’s in it for them if they click the like button.

If you’re just starting out, and don’t have a mailing list for your business, ask your family and friends to like your page. Their friends will see it and may decide it’s interesting enough to like it as well.

Link to it on your website
Make sure your website has a link to your Facebook page. You can use a Facebook icon or a Like Box, (like we have on our PetsitUSA blog) which will show who likes it already – and if they have friends who like it, they’re more likely to like it. And make sure it’s in a place where people will notice it!

Set up a Facebook social ad
Once you determine the demographic you want to reach, set up a social ad on Facebook. You’ll be able to set the ad up so that it only goes to the people you want to see it. Before doing this though, make sure your fan page really rocks! You want them to be compelled to click the ad, but your landing page needs to sell them on clicking the like button.

Add it to your marketing materials
Whether you’re designing new brochures, a print ad, new business cards, a flyer for an event – include the link to your Facebook page. Ideally, if you have more than 25 fans, you will have already set up a custom URL and can share the exact link. Keep in mind, that the easier you can make it for people to get to your page, the more likely they are to go there.

This:

Find us on Facebook: http://www.facebook.com/petsitusa

is much better than this:

Find us on Facebook!”

If you just say “Find us on Facebook” you’re making people work to find you. If you give them the link they don’t have to play a hunting game. And face it, there may be more than one ABC Pet Sitters on Facebook. You want them to find YOU, not someone else with a similar name.

Post interesting content
When you post interesting content, people who find it interesting may share it with their friends. Doing this not only shares the content, but it lets people know who posted it in the first place. If it’s interesting enough, they may check your page out and click the like button so they can get your content first hand.

What are some of the ways you’ve promoted your Facebook page?

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Have you ever wondered how to get an email when someone posts to your Facebook page?

Part of having a Facebook page is keeping up with what others are posting. Unfortunately Facebook doesn’t make that easy. Although they send notifications when someone posts to a personal profile, pages don’t have the same feature. As a page admin you have to actually go to that page periodically to see if there have been any new posts. So unless you have your eyeballs on that page 24/7, fans (aka clients!) may not get their answers as quickly as possible, spam comments may linger, etc. Being able to react to comments on your wall in a timely manner can be really important to the success of your page.

Well, finally there’s a way to get email notifications for comments on Facebook fan pages.

Hyper Alerts lets you set up an account, so you can get an email whenever someone posts to the wall on your Facebook Page. I’ve been using it for a couple weeks and it works like a charm! Since I’m getting an email whenever someone posts to my page, I don’t have to check in quite as often, which means I can concentrate on other work and not worry about what’s happening on my pages. It also means I won’t miss a post – and if you have an active page, that can be a real problem.

When you set up your account, you’ll need the numeric ID for your page. The easiest way to find that is to go to your page, and click on the image you have on the left of the page. The page ID will be at the end of the URL, right after the equals sign. The video below shows how to set up your alerts.

Thank you, Hyper Alerts!

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Here’s How to Get Your Blog Working for Your Business

Suppose you could hire 23 of the biggest names in blogging to give you proven tips and techniques for using a corporate blog to generate leads, win customers and achieve your sales goals.

Suppose each of those experts came to your home or office and gave you 60 minutes of their time. Each one could easily charge you hundreds of dollars.

But suppose you got all of those experts for less than $300. Not $300 per expert, less than $300 for all of them.  Only $300 for 14 hours of highly implementable training.

That’s exactly what you’ll get when you sign up for the early-bird discount to attend Social Media Examiner’s Blogging Success Summit 2011. (aff) It’s an online conference scheduled throughout the month of February 2011. You won’t need airline tickets, hotel rooms, a rental car or a week of fast food.

All you need is an Internet connection and speakers.

Just look at this partial list of the 23 instructors:

  • Richard Jalichandra, Technorati CEO
  • Darren Rowse and Chris Garrett, authors of the best-selling book, ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income
  • Debbie Weil, author of The Corporate Blogging Book
  • Douglas Karr, co-author of Corporate Blogging for Dummies
  • Joe Pulizzi, co-author of Get Content Get Customers
  • Brian Clark, founder of Copyblogger
  • Michael Stelzner, founder of Social Media Examiner
  • Rick Calvert, co-founder and CEO of BlogWorld
  • Denise Wakeman, co-founder of The Blog Squad

You’ll also hear from people in the trenches – bloggers and social media marketers from Ford, McDonald’s, Southwest Airlines, Sony, Cisco and Procter & Gamble.

Here are some of the things you’ll learn:

  • The State of the Blogosphere: What Businesses Need to Know
  • Transforming Your Small Business Blog Into a Lead Generation Machine
  • 20 Actionable Techniques to Enhance Your Blog’s Content
  • How Big Businesses Are Leveraging the Power of Blogs
  • How to Improve Your Search Engine Rankings With Blogging

HubSpot found that businesses with an active blog get 55% more online traffic than those without a blog.

Which part of that statistic are you in?  What do you think your competitors are doing?

To learn more about the upcoming summit click here. (aff)



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Whenever you add your email address to your blog or website it’s best to encrypt it. The reason for this is that it helps keep the spam bots from snagging it so they can send you all that lovely spam! It won’t guarantee they won’t get it, but it’ll help. I use a nifty (and free) little app that will encrypt your email addresses – it’s called E_Cloaker.

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How to Email People through LinkedIn

by Therese on December 6, 2010

in linkedin,social media

When emailing someone through LinkedIn, you’ll have the option to hide your email address from them. If you hide your email address from someone who has their LinkedIn account set up to forward emails to their inbox, they will need to login to LinkedIn to respond.  Letting them see your email address means they’re more likely to hit the respond button and reply to you right away. This short video goes into a bit more detail, and shows how to ensure your email address is viewable to the recipient.


I get quite a few emails every day, and like to respond as soon as possible. But when I get ones sent through LinkedIn without a return email address, quite often I’ll let those wait til the next time I login to LinkedIn. I’d much rather email right away and get it taken care of, but there are times when I just don’t want to break my stride and switch to LinkedIn.

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Don’t Turn Your Back on Cyber Bullying

by Therese on November 22, 2010

in life online

Too many kids have been in the news lately after they committed suicide, because of the bullying they went through due to their sexual orientation. Every time I see one of these stories it hurts deeply. Way too many kids are harassed by other kids and the reasons vary. It’s not just the gay kids. I know.

It’s important for people to know that many kids are bullied, for many different reasons. If a boy or girl has a characteristic that stands out – too shy, too skinny, too heavy, big ears, greasy hair, a lisp, disability, sexual orientation, or any number of traits – they are a prime target. For me it started out because I was a little too heavy.

When I was a kid we moved a lot, and I actually enjoyed it. I looked at every move as an adventure. It was fun to make new friends, set up my bedroom in the new house, and start in at a new school every year. Then, when we moved and I started sixth grade at a new school I thought we’d moved to hell!

From the minute I started sixth grade, I was the kid to be bullied. The minute (yes, literally, the minute) I walked through the door to my classroom, I was given a nickname by one of the nastiest kids in the school. That nickname stuck all through junior high and things got progressively worse over the three years that I went to that school. I was laughed at, called every name under the sun, my possessions were destroyed, I was tripped as I walked through the halls, I was set up in humiliating situations, got harassing phone calls . . . the list goes on and on. I have some extremely bad memories that I won’t type out, and others that I’ve forced myself to forget because they were just too painful.

Every day I would hold in my anger, fear, sadness, and a host of other unpleasant emotions all day and then go home and sleep, cry, and often cry myself to sleep. I had always been a happy, well-adjusted little girl who could make friends easily and didn’t understand why things had flip-flopped at this school (that’s something I’m sure I’ll never understand). It was hell.

I never went so far as to attempt suicide but there were times I wished I had never been born. So, I can certainly understand many of the thoughts and emotions the kids in the news recently must have been thinking and feeling before taking their own lives. It’s a torture I wouldn’t wish on anyone!

Instead of escaping through suicide, I got involved in 4-H and other activities where I made friends from different schools. They didn’t know what my school life was like and weren’t part of the bullying. So, in a sense I lived in two different worlds – the one where I was bullied and the one where I was an achiever with many friends. When I wasn’t spending time with my friends I could go to my bedroom, shut the door, and feel safe with my books, pets, and music. Nobody could get to me. Even so, the words and actions of the bullies stayed with me wherever I went. It was a lot for a little kid to deal with.

Things have changed since I was bullied though. As bad as the bullying was that I experienced, today’s bullying is worse. Nowadays, there is no safe haven. The bullies can get to a kid anywhere and everywhere, and thanks to the speed of texting, tweeting, etc. a small crowd of bullies can turn into a huge crowd. It still hurts when I think about what I went through, and I can’t imagine what it would be like to have all of that multiplied many times over. It’s no wonder kids have killed themselves because of it. They have to feel like the hatred is closing in on them and giving them no choice.

Regardless of whether a kid is gay, fat, skinny, a minority, or whatever the case may be, he or she should not be bullied because of it! If you see bullying of any kind – cyber or otherwise – please don’t turn the other way! Believe me, when you do that, the one being bullied notices, and it hurts even more. I think I can safely speak for many who have been bullied when I say that it makes them feel the bullies are right, and that they somehow deserve what they’re getting. It looks to them like you’re sticking up for the buillies and even agreeing with them. Please don’t send that message. If you see someone who needs help, then do something to help! It’s not a stretch of the imagination to say that you may very well save that kid’s life!

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Facebook Introduces Spam Filter for Pages

by Therese on October 26, 2010

in facebook

Here’s another new feature from Facebook that’s been needed for a long time – a spam filter for Facebook pages. If you’re a page admin, you probably get tired of all the get rich quick posts and other garbage that people post on your page. Now, Facebook will be weeding some of those out and putting them in a holding area for you to OK – or not.

Posts that appear to be spam will be placed in the filter, and will not show up on the wall. A spam notification, that only admins can see, will pop up at the top of the page. The admin can then view the messages and decide if they’re spam or not. If they are spam, you don’t need to do anything. If the messages are OK, and you want to let them go through to the wall:

1. Hover your cursor over the post you wish to unmark as Spam.

2. Click on the X that appears in the upper right corner of the post.

3. Click on the “Unmark as spam” option.

To get to your spam filter, click options under your status box, then click on the spam button. If you have any spam posts, that’s where you’ll see them.

Facebook spam filter allows page admins to delete spam before it shows up on their wallFacebook has more info about the new spam filter here.

It’ll be interesting to see how accurate the spam filter is. If it’s anything like Akismet (I hope! I hope!)  it’ll be pretty darn good.

Thank you, Facebook!

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Some Facebook page admins can now change the name of their page. So far it looks like only pages with fewer than 100 fans have this option, and from what I’ve read, that’s probably how it’s going to stay. According to Inside Facebook, the most likely reason this feature is only available for pages with fewer fans is because Facebook doesn’t want people setting up generic pages and then changing the topic of the page later.

If your page has the option to change the name, you’ll see it in your admin area.  It’s important to note this does not affect your custom URL. If you do make a change, keep in mind that your fans will not be notified, so it’s best not to change it completely. If you do, make sure you let your fans know what you’ve done. And, if there are any other changes that go along with the name change, be sure to announce that as well.

Facebook page name changes

You’ll also notice some nice changes in the admin area. The navigation buttons are over to the left of the page. I don’t see any change in functionality, but I do like the new layout.

To see the new layout, and see if your page has the name change option, click the “Edit Page” link on the left sidebar of any page you admin, or go to the Ads and Pages link on your home page.

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If you’ve ever shared a link on Facebook, you may have noticed that the title and description that shows up aren’t always what you’d like them to be. For example, if you want to share an article you found in the local online newspaper, it might show the name of the newspaper in the title instead of the title of the article you want to share. You can actually change that and this tutorial I put together shows you how.

Changing the title and description on the link you want to share on Facebook can make the link more interesting to your readers, which means they’re more likely to click. It can also be used to add just a bit more SEO juice to your Facebook page (as opposed to your personal profile).

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On one of my earlier blog post, Facebook page ownership can now be changed,  someone brought up a good point about Facebook Pages and admins. I started to answer in the thread, but it’s a pretty important question, so I decided just to do a new post about.

Here’s the comment this person had:

The real issue is that the page is still tied to the person’s Facebook account regardless of whether they administer the page or not. Thus, if they delete their Facebook page [profile] for any reason, the page will forever be gone.

I know the short-term answer, but I want to know the long-term answer. So, here’s what I did – step by step:

  • Set up a new profile – aka Jane.
  • Jane logged into her personal profile and set up a Facebook fan page.
  • Jane appointed me as an admin of the page.
  • I logged out of Jane’s profile and logged into my own to be sure I was set as an admin of the new page. I am.
  • I removed Jane as an admin.
  • I logged out of my profile, and logged back in as Jane.
  • I deleted Jane’s account.
  • I logged in again as myself, and the page is still there. I am now the only admin for the page Jane created.

Once a person gives up their admin rights (or has them revoked by another admin), it appears that they have no rights to that page.

However . . .

I need to follow up with this in 15 days and here’s why:

Facebook allows profiles to be deactivated or deleted – and they are two different functions.

Deactivation – This allows you to make your account inactive, which means your stuff is locked away and made secret but you can get it later if you want to. Facebook keeps all of your information in case you decide to reactivate it at a later date.

Deletion – This permanently deletes your account after 14 days. During that initial 14 day period you’re allowed to reactivate your account if you want to (just by logging in), but after that it will be permanently deleted.

So at this point, Jane’s account has been set for deletion and the page she created is now in my possession. What I want to know for sure is if that page will still be mine once her account has been permanently deleted. Or will it be deleted along with her account since she was the original owner? I’m fairly certain it will still be my page since she was removed as an admin, but I’ll check back in another 15 days to find out for sure.

UPDATE: It’s been more than 15 days since I deleted the Jane account and I’m still the admin for the page she turned over to me. So, it looks like if an admin turns over a page, then is deleted, that page will still exist and it will belong to whoever is the current admin

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