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Why Your Business Needs a Google My Business Page

Google My Business pages can be an important part of your overall SEO plan – especially if you have a business that serves a local area.

I spent some time talking about Google My Business pages with Amy Mattison Toman, of Pet Sitter SEO. She helps small pet sitting business owners improve their website Search Engine Optimization. In addition to work they do on their website, she encourages all her clients to set up a Google Business page as part of the process.

Amy had some excellent info including why they’re so important, what what to include on your page, and how to use it to interact with potential customers and clients.… [Click to Continue Reading]

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Is your website ready for Google changes to mobile search?

google makes changes to mobile searchLate last month Google announced some major changes coming to mobile search that will affect a large number of websites. Starting April 21, the Google algorithm will include mobile-friendliness as a ranking signal. This means that, for searches done on mobile devices, websites that are optimized for those devices will be given a bit of a boost over websites that are not. (Websites that have been optimized for mobile devices are often referred to as mobile-friendly, responsive, or adaptive.)

Google is adapting to the way we access the Internet. And since mobile devices are gaining in popularity, Google feels it is important to provide users with a mobile experience that is more user-friendly.… [Click to Continue Reading]

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