Live video can be very daunting for many people. The idea of hitting that ‘broadcast’ button on Periscope is enough to send them into a panic or paralyze them with fear. I know a lot of people who desperately want to use live video to promote their businesses but they simply can’t get past that first broadcast! The thought that people might actually watch and listen, is terrifying. The thing is though, it’s quite possible to overcome that fear and even enjoy using apps like Periscope or Facebook Live!