I have a great analogy that I use to explain to people why they should set up their new blog on their own domain. Most of the people I’m talking about already have a website for their business, or are in the process of creating one, but also want a blog to go along with it. They see free blog sites like WordPress.com, Blogger, and others and since they’re easy to set up, think they should sign up. But while free hosting sites can be great for certain uses, I usually encourage people to set their blog up on their own domain (also called self-hosting), along with the rest of their website.… [Click to Continue Reading]
People who signed up for Google Voice are starting to receive invitations to set up their new accounts. Google Voice allows users to have one phone number that can be re-routed to ring at any number of other phones. There are a number of ways it can be set up. For example, it can be set up so that if certain people call your Google Voice number it will ring your home, office, and cell number. For other people you might set it up so that when they call your Google Voice number it rings only on your home phone, or even so that it goes directly to voicemail.… [Click to Continue Reading]
Imagine you’re hanging out with some friends and along comes this person you don’t know, who gets right in your face and blurts out . . .
“HEY YOU! My widgets are on sale today. When you buy two, you’ll get one free. Go to my website right now and buy some!”
If you’re like me, you’re probably going to say something like . . .
“Uhh, ok. I’ll keep that in mind. And if I need some Widgets I’ll call Widgets R Us, not you!”
Interacting with people online works much the same way. The fact that the word social is the first word in the phrase “social media” isn’t an accident.… [Click to Continue Reading]
On Tuesday, June 23 I’ll be doing another teleclass with Kristin Morrison of Six Figure Pet Sitting Academy. This class will be all about blogging!
No doubt you’ve heard about blogs, but do you know how smart business owners are using them to gain more visibility for their businesses? Whether your blog is a stand-alone blog or part of your overall website, blogging allows you to create dynamic content that keeps people engaged. It also keeps your customers or clients coming back for more!
With a successful blog you can:
- Build a loyal following of clients, customers, and business prospects
- Become a recognized expert or leader in your field of business
- Sell your services or products to your clients
- Sell advertising space on your blog
- Build a large list of highly targeted readers
- Highlight specials your business is offering in order to generate immediate cash flow.
Over the past few months I’ve been doing social media teleclasses as part of the monthly teleclass series at Six Figure Pet Sitting Academy. The first one, which was a huge success was a general overview of social media, and in the second one I helped people understand Twitter and how it can be used for both business and personal purposes. The classes have been very well attended by people from all walks of life – pet sitters, writers, retailers, therapists, and others. Some are interested in using it for their business and others just want to learn what all their friends are talking about.… [Click to Continue Reading]