Facebook Live now has built in screen sharing that can be used from your desktop. Until now, the only way to share your screen during a live broadcast was to use a third party app. Now we can do it right from Facebook, and it works on personal profiles, pages, groups, and events. Although it does have some limitations, it’s extremely easy to use, and since it’s built in to Facebook, there’s no added cost. In this post, I’ll show you how to use the new Facebook screen sharing feature, and talk a little about some of the pros and cons.… [Click to Continue Reading]
Google My Business pages can be an important part of your overall SEO plan – especially if you have a business that serves a local area.
I spent some time talking about Google My Business pages with Amy Mattison Toman, of Pet Sitter SEO. She helps small pet sitting business owners improve their website Search Engine Optimization. In addition to work they do on their website, she encourages all her clients to set up a Google Business page as part of the process.
Amy had some excellent info including why they’re so important, what what to include on your page, and how to use it to interact with potential customers and clients.… [Click to Continue Reading]
Everybody knows social media can be a time sink. So finding ways to do it effectively, while saving time, is key! If you’re like most small business owners, you don’t have time to spend all day on your social media marketing.
But the thing is, Facebook, Instagram, Twitter, Pinterest, and other social media platforms have become essential to your overall marketing plan. So if you want to have a presence on more than one or two accounts, it’s important to efficient as possible when it comes to posting your content. This allows you to spend more time being social with your followers, yet have enough time to devote to your business.… [Click to Continue Reading]
The following list is comprised of local and national organizations, grass roots groups, and rescue groups working to help the people and animals who have been affected by hurricane Harvey. I have not evaluated any of the organizations/groups listed. Please do so before making any donations. If you know of another resource that should be added to this list, please post it below, and be sure to provide a link.
Trying to decide whether you should donate supplies or money? NPR has an excellent article on why donating money is your best option: Want To Help Hurricane Harvey Victims? Experts Say Donate Cash.… [Click to Continue Reading]
In my last blog post, I talked about how to get started with social media. One of the points I mentioned was to find out where your clients spend their time online, and then go there. In this post, I’ll give you some ideas on how to find your people on social media. Whether it’s Facebook, Twitter, Instagram, YouTube, or another social networking site, take these ideas and run with them. Find out where your people hang out online, get to know them, and build your tribe!
Ask Your Current Clients
If you already have a business, start with your current clients / customers.… [Click to Continue Reading]