Not long ago, someone contacted me for help with social media for her new business. She had a website and accounts on more than 30 social media platforms. Her thought was that having a ton of social media accounts, linking to them on her website, and posting on them once in a while would make her phone start ringing off the hook. When that didn’t happen, she couldn’t figure out what she was doing wrong and gave me a call.
When I looked at her website and social accounts, it was easy to see what the problem was. Her website was in pretty good shape but she wasn’t doing much at all with her social media accounts.… [Click to Continue Reading]