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Why Your Business Needs a Google My Business Page

Google My Business pages can be an important part of your overall SEO plan – especially if you have a business that serves a local area.

I spent some time talking about Google My Business pages with Amy Mattison Toman, of Pet Sitter SEO. She helps small pet sitting business owners improve their website Search Engine Optimization. In addition to work they do on their website, she encourages all her clients to set up a Google Business page as part of the process.

Amy had some excellent info including why they’re so important, what what to include on your page, and how to use it to interact with potential customers and clients.… [Click to Continue Reading]


How to customize your shared links on Facebook

If you’ve ever shared a link on Facebook, you may have noticed that the title and description that shows up aren’t always what you’d like them to be. For example, if you want to share an article you found in the local online newspaper, it might show the name of the newspaper in the title instead of the title of the article you want to share. You can actually change that and this tutorial I put together shows you how.

Changing the title and description on the link you want to share on Facebook can make the link more interesting to your readers, which means they’re more likely to click.… [Click to Continue Reading]


Facebook Fan Page vs. Personal Profile

Yes! There is a difference between a Facebook profile and a Facebook Fan Page.

Facebook profiles are for people.
Fan Pages are for businesses.

I cringe every time I see someone set up a profile in their business name. Here’s why:

People vs. business
Profiles are intended for people, not businesses. It’s actually against the Facebook terms to use a profile for a business. If the Facebook gods find your profile set up like this, it’s possible they may delete the entire profile. So much for all your hard work getting friends!

Your Facebook Fan Page can be a part of your Search Engine Optimization strategy.… [Click to Continue Reading]